Your company’s story. Your brand’s story. Your story. It's what sets you apart. At Strataco Marketing, we start by exploring your story and weave that into your campaigns, your emails, your content, your marketing.
Helping you market what makes you unique. That's our story.
Who We Are
Strataco Marketing is led by Stephen D’Agostino. He is an award-winning freelance copywriter with 12 years of expertise in advertising pharmaceuticals. For five of those years, he has worked on treatments for people with cystic fibrosis.
He was the lead writer in the launch of a therapy that treated CF caused by the most common genetic mutations. As part of the launch, he developed patient messaging and wrote a disease education site, an app and patient-facing brochures, websites, emails, and call center scripts for the patient support program.
Other therapeutic areas Stephen has experience in include various types of cancer (renal, GIST, breast, colorectal), autoimmune diseases, epilepsy, and wet age-related macular degeneration.
Stephen has also written copy for computer hardware, personal care products, cultural experiences, and as well as content for various companies and organizations around his home in Vermont.
Vertex Pharmaceuticals Inc
Grosbeak Gardens Soaps & Candles
American Symphony Orchestra
Cape Museum of Art
Chamber Music Society of Lincoln Center
Hans Hoffmann Trust
New York Blade
The Vermont Standard
Woodstock Economic Development Commission
Bassette Real Estate Group
Henderson's Garden Center
WHAT WE oFFER
Over the course of my career, I have marketed various products and events. Here is a sample.
I’ve worked as a copy professional in pharmaceutical advertising for nearly 10 years. My focus has always been making data and complex disease and MOA information simple and easy to understand and convey. My areas of expertise include:
cystic fibrosis - ORKAMBI, KALYDECO, and SYMDEKO (Vertex Pharmaceuticals) and TOBI (Novartis) patient and disease education materials, call center scripts
rheumatoid arthritis -RITUXAN (Genentch) HCP vis aids and website copy and patient materials
cancer- SUTENT and INLYTA (Pfizer) and AVASTIN (Genentech) patient materials, websites, call center scripts, videos
Art & Artists
My goal in writing promotional material, content marketing, and articles is accessibility of the art and the artist to the patron.. I strive to make an emotional connection between the art lover, and the art and artist who created it.
Of course you want people—customers—to buy your product. But why just once? Making a person a repeat buyer starts with them finding value in the expertise you offer. This value can turn to loyalty and repeat business.
Other Writing Passions
I am a storyteller at heart. Like the artist behind the art, there is a person and a story behind the shop, community organization, place and non-profit. Knowing the story behind an institution increases customer interaction. It also helps customers understand and appreciate the place they call home, the place they want to visit, the place that is worth going out of the way to find.
Strategy & Tactics
Great copy is fine, but if it doesn’t fit into the bigger picture, it’s just a bunch of unguided words. Strataco Marketing can help you analyze and build your marketing strategy. We can also help you plan and implement your tactics to improve your sales and name recognition.
FROM OUR Clients
Stephen was our head of agency copy during the launch of our product. Despite being new to our marketing team, he came up to speed quickly about the disease area and was able to produce patient friendly copy that was both relate-able and informative. He’s a pleasure to work with and highly collaborative!
Eric Lee Director-Patient Communication Director,
Boston-area Biotech Company
Stephen is able to grasp highly complex scientific data and—through the use of simple language and imagery—transform it into communications that are easily understood by all audiences
Mindi Nemeroff, SVP, Group Creative Director,
Copy, Patients & Purpose (formerly CDMI Connect)