CF Source, ORKAMBI.com
Client: Vertex Pharmaceuticals, Inc.
WHAT'S THE STORY? Vertex Pharmaceuticals wanted to make sure that people visiting their site understood how CF affects people so they could then better explain how their medications treats the underlying cause of CF, not just the symptoms, as every medicine before theirs did. In the videos below, learn about:
How CF affects the lungs
How CF affects digestion
How ORKAMBI works
WHY it works Video is a great medium for explaining complex subjects. However, it takes someone who actually understands the disease, the science, and how the medication works to tell a compelling, understandable story.