Your Guide To ORKAMBI
Client: Vertex Pharmaceuticals, Inc.
WHAT'S THE STORY? The centerpiece of the brand’s marketing is Your Guide to ORKAMBI, which is distributed to people once they start therapy. Its purpose is to explain how the drug works, the potential benefits and side effects, and tips on eating and managing treatments.
WHY it works. Instead of relying solely on words, I designed and wrote the elements of the story as graphics. This approach to presenting complex data points and dosing regimens made the information scannable, accessible, and educational.
Grosbeak Gardens Soaps & Candles
WHAT'S THE STORY? Grosbeak Gardens LLC is a small business located in Vermont. Using brochures and emails, I captured their unique approach to making simple luxuries of soap, candles, and lotions, with many fragrances inspired by their gardens and their country home.
WHY IT works. This company, with a large product line of soaps, candles, gifts, and guy's grooming gear, needed a bag stuffer/take away brochure. Without getting into too much detail, the slim-jim, with a design that mimics the simplicity of the company's products, was the perfect reminder for buyers and potential buyers of their product offering.
The Phillips Collection
Chamber Music Society of Lincoln Center