Client: Vertex Pharmaceuticals, Inc.
WHAT'S THE STORY? As the writer, I told the story of the genetic mutations that cause cystic fibrosis, starting with an introduction to genetics. I then described the different classes of gene mutations and how CF affects the lungs, digestive system, and other parts of the body. Changes have been made to the site since I launched it, but the content and structure and much of the information I created exists.
WHY IT WORKS. The main malfunction at the cellular level of CF sets the groundwork for the problems the disease causes. Using simple language and graphics to explain how cells normally work, how CF disrupts this normal function, and how the resulting imbalance of salt and water builds to cause problems.
Living With LGS
Client: Esai Inc
WHAT'S THE STORY? LivingWithLGS.com is an unbranded site providing information about Lennox-Gastaut Syndrome (LGS), a catastrophic form of epilepsy that strikes children in their developing years. The site includes information on treatment options, transitioning a child to adult care, videos, and tools and resources for caregivers, including a customizable Doctor Discussion Guide.
Living With LGS & BANZEL
Client: Esai Inc
WHAT'S THE STORY? Esai ran an unbranded and branded relationship marketing campaigns to raise awareness about Lennox-Gastaut Syndrome (LGS) and help people treating a loved one with LGS offer better care and cope with the disease and the stresses around it. Both campaigns consisted of emails sent at regular intervals that invited users to visit the website (either LivingWithLGS.com or Banzel.com) for more information.
WHY IT WORKS. LGS is a rare disease. Finding information or other people who have a loved one suffering from it is difficult. These campaigns offered insight and encouragement from doctors, nurses, patient advocates, and caregivers like them, giving subscribers knowledge, empowerment, and a sense of community.